|Moderator:||H.E. Najla Ahmed Al Midfa, Executive Director, Shiraa, UAE|
|Speakers:||Prof. Muhammad Yunus, Nobel Peace Prize Laureate 2006 and Founder, Bangladesh|
|Professor S.M. Huzzatul Islam Latifee, Managing Director, Grameen Trust, Bangladesh|
|Ms. Reem Badran, Chairwoman, Alwatani Microfinance Bank, Jordan|
|Ms. Ghada Waly, Minister, Ministry of Social Solidarity, Egypt|
Businesses have the ability to scale, delivering products and services on a global basis by providing for the needs and desires of their customers. But the business focus on maximizing profits often lead limited attention to social challenges. Nonprofits have shown the ability to address a large variety of social problems, but the need to raise funds from donors often limits their ability to scale to the level of the problems they seek to address. Social businesses combine these two organizational models, using the power of business to solve some of the world’s most pressing social problems. At its root, the social business model turns economic theory on its head, recognizing that humans make financial decisions based on a range of values, rather than looking solely at financial returns. Featuring the founder of the microcredit and social business movements, this plenary will present two approaches of applying the social business principles to serve those excluded: one with a focus on youth entrepreneurship and the other with a focus on financial services.